A new story for Archlet
Archlet is a Swiss-based software company that helps sourcing teams in procurement departments by giving them tools they actually enjoy using.
Most of these teams use a combination of email and spreadsheets so when they start using Archlet’s beautifully designed software, it changes everything. They start to work on more strategic problems, they move faster and they enjoy their jobs more.
Archlet’s story previously focused on the area of sourcing they got started in: ‘strategic’ or complex sourcing events. Since then, they’d built new tools and capabilities that covered the fall gamut of both strategic and simpler sourcing events.
I worked with Archlet CEO and co-founder Tim Grunow to find a new story that better reflected where they are now.
Something that captured what Tim, his co-founders, their team and their customers find so exciting about this company.
The new story not only brings their highly specific positioning to life - it highlights the bigger thing their software enables.
Better sourcing software doesn’t just make life easier for the people who use it - it sends a message about what really matters to procurement.
It elevates the experience so they can elevate all of procurement.
On a personal level, I was proud of the work we did together for three reasons:
We found a story that got the team so excited they actively want to take bigger risks with their marketing.
They’re a genuinely delightful group of folks - the kind you love to see win.
I got to see my dear friend Max Pirsky bring a gorgeous new brand to life.
“Working with Harry was a real pleasure. He was the perfect sparring partner on positioning and copywriting, always quick, sharp, and to the point. With his support, we were able to bring our positioning to life in the most effective way.”
- Tim Grunow, CEO and co-founder, Archlet